World Health Organisation: Every Move Counts Campaign

This film was the centrepiece of a campaign for the World Health Organisation to raise awareness of their latest set of physical activity guidelines. The tagline of their campaign was "Every Move Counts", inspiring audiences to stray from traditional views of high exertion exercise as the primary source of healthy movement. We designed the video to reinforce this conceptually as every movement contributed a diagetic sound towards a music track made up of a compilation of movements. Every move counts! The campaign performed well with notable video shares on twitter from FIFA and the Olympic Committee. 

Location: Port Elizabeth, South Africa

Shot on Blackmagic Ursa 4.6k

Property of WHO

CREW

Written by Tom Collins, Julian Mazery

Producer: Richard Ahlfeldt

DP, camera op: John Teichert

Gaffer: Fanjan Combrink

Grip: Lulama Godlo

Spark: Caleb Oosthuizen

Art Director: Sarah-Jane Collins

Wardrobe: Talya Brokensha

Casting, production manager: Candice Barron

Production Assistant: Diana DiFigueredo Hughes

Editor: Tom Collins

Sound Design and music composition: Robert Baron