theCOLLINS BROTHERS

This film was the centrepiece of a campaign for the World Health Organisation to raise awareness of their latest set of physical activity guidelines. The tagline of their campaign was "Every Move Counts", inspiring audiences to stray from traditional views of high exertion exercise as the primary source of healthy movement. We designed the video to reinforce this conceptually as every movement contributed a diagetic sound towards a music track made up of a compilation of movements. Every move counts! The campaign performed well with notable video shares on twitter from FIFA and the Olympic Committee. 

Location: Port Elizabeth, South Africa