World Health Organisation: Every Move Counts Campaign
This film was the centrepiece of a campaign for the World Health Organisation to raise awareness of their latest set of physical activity guidelines. The tagline of their campaign was "Every Move Counts", inspiring audiences to stray from traditional views of high exertion exercise as the primary source of healthy movement. We designed the video to reinforce this conceptually as every movement contributed a diagetic sound towards a music track made up of a compilation of movements. Every move counts! The campaign performed well with notable video shares on twitter from FIFA and the Olympic Committee.
Location: Port Elizabeth, South Africa
Shot on Blackmagic Ursa 4.6k
Property of WHO
CREW
Written by Tom Collins, Julian Mazery
Producer: Richard Ahlfeldt
DP, camera op: John Teichert
Gaffer: Fanjan Combrink
Grip: Lulama Godlo
Spark: Caleb Oosthuizen
Art Director: Sarah-Jane Collins
Wardrobe: Talya Brokensha
Casting, production manager: Candice Barron
Production Assistant: Diana DiFigueredo Hughes
Editor: Tom Collins
Sound Design and music composition: Robert Baron





